***This event has been postponed to October and is currently full***

You have completed your teacher training (or you are very close) and now you are ready to bring mindfulness to your community and further, but how will you attract your first customers and cut through the crowd to grow your audience? 

On this Conscious Marketing for Mindfulness Teachers course, you will learn how to craft a compelling marketing plan and create an online presence that communicates the heart of your authentic offering. 

Designed and led by Breathworks Head of Marketing & Communications Emma Tian Williamson, this live, online course held in 2-hour weekly sessions will give you the building blocks to start effectively marketing yourself with confidence.

Across four weeks you will learn how to craft your personal brand, build an online presence, use social media in impactful ways, improve your online visibility and engage in responsible practices that are aligned with your values. 

Each week will build your understanding and know-how, with live presentations, space for group learning and strategic counsel with your expert teacher. Paced course work and a bank of resources provided through the four weeks will get you started so that you can begin reaching customers right away.

A key focus of this course will be developing a marketing plan with a conscious approach: bringing a high level of awareness to the role that you play in influencing decisions and actions. The last session of the course will be dedicated to exploring responsible marketing practices, namely how you can ensure that you communicate truthful and accurate information, demonstrate socially conscious views and advocate for causes that your customers care about.

At the end of the four weeks, you will be equipped with the resources, skills and confidence to launch and grow your mindfulness business with the world. 

The course is limited to 20 participants to provide a responsive and supportive learning environment for the group.

What You Will Gain

  • How to build a personal brand and find your unique selling point 
  • How to create an accountable marketing strategy plan 
  • The right framework for an engaging website 
  • How to make the most out of your social media profile
  • How to get a return on investment with digital advertising 
  • How to leverage your profile through press and partnerships 
  • An understanding of responsible marketing practices and how to build trust with your audience

Who this event is for

  • Mindfulness teachers looking to level up their marketing
  • Anyone currently on the Breathworks or other mindfulness teacher training pathway 

Your CPD leader

Emma Tian Williamson

Emma is the Head of Marketing and Communications at Breathworks and the founder of conscious consultancy Flow & Create. 

Passionate about working with purpose-driven businesses and entrepreneurs who live and breathe what they do, Emma is a storyteller with a knack for finding what resonates deep in the heart of audiences. Through communication, her mission is to help companies create social impact and spread positive ripples out into communities and the world. 

With 10 years of experience in Marketing Communications under her belt, Emma cut her teeth working in Hong Kong’s fast-paced agencies where she worked on award-winning campaigns and oversaw clients across F&B, wellness, tech and sustainability.  

In 2018, she took her work freelance and crafted her niche working with socially conscious brands and organisations. Under her consultancy Flow & Create, she specialises in helping emerging and established businesses grow their reach through engaging and impactful marketing, PR and brand strategy. 

At Breathworks, she enjoys cooking up creative strategies to reach more people with the benefits of mindfulness, as well as working with a team who inspire her everyday.

Her hybrid work week includes teaching mindfulness and the occasional yoga; she keeps herself sustained by travel, books, podcasts and getting out into nature. 

Details

Start time: Friday 7 October 2022, 13:00

End Time: Friday 28 October 2022, 15:00

(UK time; see this Time Zone Converter for your time zone)

Please note, bookings for this event will close on Thursday 6 October 2022 at 3pm

Event Schedule

Friday 7 October

Session 1: Define your Personal Brand

  • 1 – 2pm: introduction & presentation on how to craft your brand
  • 2 – 2.05pm: break
  • 2.05 – 3pm: group work & discussion

 

Friday 14 October

Session 2: Create Your Online Shop Front 

  • 1 – 2pm: coursework review & presentation on creating a website
  • 2 – 2.05pm: break
  • 2.05 – 3pm: presentation on fundamentals for social media

 

Friday 21 October

Session 3: Reach Your Customers   

  • 1 – 2pm: coursework review & presentation on defining your customer
  • 2 – 2.05pm: break
  • 2.05 – 3pm: presentation on boosting your online presence

 

Friday 28 October

Session 4: Create a Conscious Marketing Strategy

  • 1 – 2pm: coursework review & presentation on creating a marketing plan
  • 2 – 2.05pm: break
  • 2.05 – 3pm: presentation on responsible marketing

How to join

When you book you will be taken to a form to complete. Once completed, we will email you your confirmation and a link to join the event via the platform Zoom. When you receive the link - simply click on it at the start time to join the online video call. Click here for a short video on how to use Zoom.

Cost

We're offering four different pricing options to those wishing to join us, and asking participants to pay the highest sustainable amount that they can, so that we can offer places at a reduced cost to those less able to afford a place. 

Individual rate

Full priced rate.

£210

Supporter's rate 

Pay for yourself and help support one person to join on a Bursary. 

£260

Concessionary rate

For those in financial hardship who cannot afford our full priced rate (see below for more).

£140

Bursary rate

A further subsidised rate reserved for those unable to afford the Concessionary Rate.

£90

A Guide to Concessionary & Bursary Place

Breathworks is a charitable organisation with a mission to make the benefits of mindfulness accessible to everyone. To help remove barriers for people in financial hardship, we offer a limited number of concessionary and bursary places on events and courses. We operate our booking system on the basis of self-assessment and trust. Please have a careful read of our eligibility guide below, and contact us if you have any further questions.

Concessionary Rate: applies to individuals with an income of less than £18,500 a year (or less than £24,000 if you live in London). 

Bursary Rate: a limited number of bursary places are reserved for individuals with significant financial barriers that limits them from affording the Concessionary Rate.

This event is currently full.

We are operating a waiting list.  

Please email [email protected] if you want to be added to the waiting list. Along with request, please state which rate you would like to pay.

Thank you!